Magento

Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

As of March 2015, Laravel is regarded as one of the most popular PHP frameworks, together with Symfony2, Nette, CodeIgniter, Yii2 and other frameworks. Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then spun off the company. According to the research conducted by aheadWorks in May 2015, Magento's market share among the 30 most popular e-commerce platforms is about 29.8%. On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, conversion rates and overall revenue generation, it has well-organized business user tools speed up build up time and enhances productivity. Table locking issues have purportedly been considerably reduced, Improved Page Caching and also allows in streamlining Guest checkout process for existing users, Enterprise-grade scalability, improved performance and better code base are some of the touted benefits of newer Magento version.

History

Magento officially started development in early 2007. Seven months later, on August 31, 2007, the first public beta version was released. Varien, the company owning Magento, formerly worked with osCommerce. It had originally planned to fork osCommerce but later decided to rewrite it as Magento. In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company. On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.". Yoav Kutner left Magento in April 2012 citing the vision for Magento having changed since the time of acquisition due to high level staff changes. As a result of the breakup of eBay following Carl Icahn's raid, Magento was spun out as an independent company by the new owner Permira private equity fund on November 3, 2015.

Magento Community Edition

Magento Community Edition is an open-source eCommerce platform. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community Edition has been developed and customized in order to provide a basic eCommerce platform. The current release and each of the previous historical release versions of the 1.X and 2.X version branches of Magento Community Edition are available on the Magento Commerce, Inc. website for download as singe-file downloads Development of the 2.X version branch of Magento CE is coordinated publicly on GitHub. The latest actively supported versions of Magento Community Edition are CE 1.9.2.4 and 2.0.4 released on March 31, 2016.

Magento Enterprise Edition

Magento Enterprise Edition is derived from the Magento Community Edition and has the same core files. Unlike Community Edition, this is not free, but has more features and functionality. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise Editions include hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. Development on the 2.X branch of Magento EE is coordinated publicly on GitHub.

Magento Features

Magento supports a Web template system which generates multiple similar-looking pages and customizes theme

Themes

Magento provides a basic theme which sets up an eCommerce website. The theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via FTP or SSH and applying them using the backend admin system.

Modules

Magento developers have created Magento plugins that extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module's Extension Key through Magento Connect Manager.

Integration

Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.